The concept of "growth hacking" originated in the West and was first proposed by American marketer Sean Ellis in 2001. At that time, it had a certain impact in the United States and was later translated into China. Fan Bing was the first Chinese to come into contact with these concepts. One of them, combined with the experience cases of their own startup companies and peer exchanges, published the book "Growth Hacking" in the second half of 2015, detonating the domestic market, which is equivalent to introducing the concept and systematic methodology of "growth hacking" into China. Before the concept of "growth hacking" became popular, domestic enterprises were generally in a state of "extensive" growth and "head-beating" growth, lacking a scientific and systematic methodological system and quantifiable Fax List evaluation system. Since 2015, when Fan Bing introduced the concept of "growth hacking", the most significant change in the practice of domestic growth has been that "data-driven", "data experiment" and "refinement operation" have taken root in the hearts of the people. But this year, in addition to "data-driven" growth practices, I've heard more examples of traditional marketing-driven growth, services, and design-driven growth. Obviously, in the past few years, the growth effect of "data-driven" has reached a critical point. What does it mean, that is, through data experiments, whether to optimize a landing page or improve a certain product function, bring The growth of the company has reached a bottleneck, the product operation has been very refined, and the traffic has been maximized, but there is still no major qualitative breakthrough.

We were sitting in the classroom, the management teacher was explaining the school of learning, and there was a huge glass bottle on the projector, covered with a few flies. "They'll keep trying and hitting the wall before they finally find the bottle opening. But if you point the bottom of the bottle toward the light, the photo taxis Fax List will trap these flies in the bottle." It happened that I was trying to use the most scientific language to make up a story that was both realistic and terrifying for her. You know the uncanny valley effect, if a puppy shows the same emotions as humans, it will make people feel close and loving, but if the degree of a thing's human-likeness exceeds a certain limit, it will make people feel terrified. This is fact one, and two more: two, human emotions, like the photo taxis of flies, are experiences buried deep in our genes—fear of heights, fear of giant beasts, fear of sharp claws, fear that makes our The ancestors were able to survive Fax List in the wilderness. Third, humans have no memory before the age of three. Based on these three facts, I will tell you the truth of the world: the subtext of the Uncanny Valley effect is that there is some kind of horror that is highly similar to humans. Why have you never seen it? Because "forgetting" is essentially a protective mechanism for the spirit, children before the age of three always cry from time to time, and puppies always bark for no reason. Maybe they saw it... Maybe this was the reason why we had two puppies later, but at that time, it was also the reason why I was named by the teacher to write a dissertation assignment in the school Fax List of learning. In future marketing work, I will always remember the fly in the bottle: the blinding is not only ignorance, but sometimes also the light itself. It's as if entrepreneurs usually die of mental cleanliness, not product defects.