The concept of "growth hacking" originated in the West and was first proposed by American marketer Sean Ellis in 2001. At that time, it had a certain impact in the United States and was later translated into China. Fan Bing was the first Chinese to come into contact with these concepts. One of them, combined with the experience cases of their own startup companies and peer exchanges, published the book "Growth Hacking" in the second half of 2015, detonating the domestic market, which is equivalent to introducing the concept and systematic methodology of "growth hacking" into China.
Before the concept of "growth hacking" became popular, domestic enterprises were generally in a state of "extensive" growth and "head-beating" growth, lacking a scientific and systematic methodological system and quantifiable Fax List evaluation system. Since 2015, when Fan Bing introduced the concept of "growth hacking", the most significant change in the practice of domestic growth has been that "data-driven", "data experiment" and "refinement operation" have taken root in the hearts of the people.
But this year, in addition to "data-driven" growth practices, I've heard more examples of traditional marketing-driven growth, services, and design-driven growth. Obviously, in the past few years, the growth effect of "data-driven" has reached a critical point. What does it mean, that is, through data experiments, whether to optimize a landing page or improve a certain product function, bring The growth of the company has reached a bottleneck, the product operation has been very refined, and the traffic has been maximized, but there is still no major qualitative breakthrough.