The latest and greatest in email automation and technology. However, there's one thing you can't ignore: your email copy. Consider these three elements of your emails that are text subject line call to action in addition to these three, text-only emails are still a thing. But you already know that it is important to write a marketing email well. Bottom line: if you don't have persuasive writing, how are you going to convince the recipient to take action? How to write a better marketing email? The way you write effective email marketing is pretty much the same as writing any type of marketing article, with a few exceptions. Tip #1: write as you speak there's a trap that many people fall into when it comes to writing: Talking about business. Nobody likes to read emails written in “corporate language” or its cousin in “generic language”. So write like you speak . This company mailing list way, your email will have a friendly, conversational tone that will be more appealing and engaging. Obviously, you will have brand guidelines to adhere to which will to some extent dictate the type of voice and tone you should have. Either way, even the most formal, brand-focused language of a b2b marketer is best avoided with the dreaded corporate language. Tip #2: be specific vagueness Is one of the biggest mistakes you can make when writing an email. For new marketing copywriters, it can be difficult to be direct and ask someone to do something. They are more comfortable beating around the bush. Being direct isn't usually polite in real life, but it's imperative in marketing, especially email marketing . So be specific. Explain why they are getting the email, why they should care, what they will receive and what they should do to take advantage of this offer. Be specific about the offer, not just the details like the price, but also the benefits. To ensure clarity, ask someone who knows nothing about the subject of your email, ask them to read it and then summarize it for you. You will know from their summary