Descriptive copy and heavy use of high-quality media can make your app's landing page longer, but don't worry: Research suggests that longer landing pages can have up to 220% higher conversion rates. students. A girl using a mobile app 9 out of 10 viewers who read your headline will also read your call to action How does the app promotion landing page fit into your company's sales funnel? As single pages with a highly defined purpose, app landing pages rely on the information that will motivate visitors to reach the conversion point of the sales funnel. Due to the multitude of roles they can have, landing pages can belong to any stage of the sales or marketing funnel: top, middle, or bottom. App landing pages can fulfill any of these roles within the sales funnel: Converting leads into Color Correction Service customers who download the app, sign up or follow the app on social media Education of new traffic that comes from search engines, advertisements or any other channel Motivating converted customers to promote the app through social shares Test different audience segments through personalized content to determine which text, image or button will lead to higher conversion rates The most effective way to use the app landing page in the sales with so-called drip campaigns.

Automated email marketing, or drip marketing, is a sequence of targeted emails that are sent when a user takes a certain action, like signing up or just viewing a page. Marketers use drip marketing to send relevant and personalized Real Estate Photo Editing emails to their prospects. The automated nature of these email campaigns saves a lot of time and labor. Here's how landing pages and drip marketing campaigns work together in the sales funnel: The landing page generates leads which are collected as email subscribers. These subscribers fall into the segment that launches a series of drip emails with the goal of converting these subscribers into app downloaders. You can send users who receive drip emails to a specifically targeted landing page that Real Estate Photo Editing contains compelling copy and other elements to help them make an informed decision to download the app. App landing pages and drip email marketing can: Welcome new users Nurture and educate leads and convert them into downloaders Onboard and educate visitors Remind prospects of the benefits of the app Engage and reactivate existing inactive users