We have already talked many times about the importance of measuring your efforts in Digital Marketing . Especially when we talk about social networks, there are various numbers and indicators that can confuse even the most experienced professional. Due to this confusion, there is a danger of pigeonholing ourselves into vanity metrics, instead Clipping Path Service of focusing on those that really matter to understand the success of our actions. In this article we are going to clearly present what these metrics are, why they are called in this way, how to avoid falling into the illusion of accompanying them , and of course, which ones should receive more attention.
Join me below! What are vanity metrics? If we were to summarize what vanity metrics are, they could be described as all information collected and monitored by professionals, which really does not help make any decisions. It does not mean that they are metrics that you should ignore , just that they are not the ones that will determine the health of your business, looking at it as a whole. With the accelerated growth of social networks, many companies decided to invest in the management and presence of these in networks. Which is an extremely wise decision, but it is useless to simply create your company page or sponsor ads without a clear objective.
Imagine creating a Google Adwords campaign and not knowing exactly what metrics to monitor. How much money could you lose? And the problem with Facebook and other networks is that sometimes it's not as clear how much money you lose, the way it is on Adwords. What are the vanity metrics? Remember: Vanity metrics are all those that do not help you make the best business decisions. Therefore, any data that does not cause a change can be considered a vanity metric to some extent. Some vanity metrics do have their value, make no mistake on this point, but they simply do not deserve as much attention as others, they should not be considered project KPIs