There are always people who worry about why WeChat Moments do not do information flow, but maintain timeline display. Supporters believe that information flow is conducive to advertising, while opponents believe that Brother Long has feelings and restraint, and will not tolerate the circle of friends becoming headlines. There is a misunderstanding here, which is to personify the decision-making of a commercial fax number database organization, raise it to the moral level, and then criticize it. In reality, the emperor did not have a golden pole, because the emperor did not pick shit at all.
First, let’s talk about commercialization How can WeChat be more beneficial to Tencent? It is to maintain the user's communication activities and social relationships without loss. With the most upstream user traffic, why do you have to be fax number database on WeChat if you want to realize it? Isn't the glory of the king and eating chicken delicious? Are so many invested companies just making money for Tencent? For WeChat, Moments is a social product superimposed on the high-frequency communication scene.
The biggest difference between Moments and Facebook and Instagram is the closed relationship chain, which naturally results in users being more tolerant of content from WeChat friends, but less accepting of other content that has entered indiscriminately. From Facebook to Weibo, the motivation to introduce recommended fax number database information flow is to increase the user's duration first and avoid the embarrassment of content brushing in the timeline mode. On this basis, it is an open relationship chain anyway, and advertising does not violate the harmony. You only need to control the Ad load (ad load rate).