A bubbly font is perfect for a kid’s birthday party, but try using it in corporate collateral—you’d never be asked to design for that company again! In this article we’ll go through the rules of font selection to ensure you and your designs telemarketing list always look good. handwritten font selection A handwritten font blends easily with this light-hearted illustration by Shwin. Every typeface has its own character and personality. Some are playful and casual while others are more conventional. It’s the designer’s responsibility to find the right fit for each project. Poor font selection can interrupt communication, prevent mass appeal and ruin the purpose of the visual. Keep reading for some effective tips on how to make the right font selection for your next project.
What are you trying to say? minimal font selection A Scandinavian-inspired magazine template by designbybella balances white space and feminine typography for a clean, modern look. Font selection varies greatly from project to telemarketing list project—and for good reason! A business presentation requires a very different typographic style than a bold promotion or an artsy magazine. Before you jump in, think about the intention of your design project. What is the message you’re trying to convey? And which font echoes a similar feeling? Once you’ve settled on a particular style, it’s important to double-check legibility. Thin fonts don’t usually shrink down as well as thicker ones do. Cursive is often harder to read. It’s always a good idea to test out fonts in varying sizes to ensure your message is decipherable.
If you have your heart set on a font with legibility issues, keep it at a larger scale (think: headers and titles) and add plenty of white space. 2. Establish a visual order font selection helps establish visual hierarchy This typographic illustration by telemarketing list Bramante Steaky is an excellent example of how to organize text-heavy content. Creating visual hierarchy is imperative to design. Before starting, you’ll need to think about where you want viewers to look first. Segregate the essential information—such as offers, headlines and the company name— with large, bold fonts to give optimum importance to the most important textual elements. Boldness, size and spacing determine how the eyes navigate through the design and which areas will attract the most attention.