When added together, that turns into a million new social media users every day, whoa. The granularity of this statistic is further proof of the potential of social media marketing.Just as three billion monthly users means social media is far from an obsolete marketing channel, 11 new users per second really puts the growth in perspective. How many people have started exploring Instagram or browsing Facebook for the buy email list very first time even since you started reading this article?And as they stumble across your own social media channels, will that be a good first impression? Greet them warmly with a cohesive and creative content strategy.
Source: We Are Social3. Share of mobile web traffic increased by 4%, while desktop share decreased by 3%Nine out of ten social media users opt for mobile browsing. Web traffic trends have been moving in the direction of mobile for quite buy email list some time. But it's clear, more than ever, that mobile optimization is non-negotiable.And beyond the mobile experience, create social media content for mobile on desktop. Be as tactical as image sizes, design ratios, character counts, device dimensions, and call-to-action copy.
These details can make all the difference for small-screen consumption.Source: We Are Social4. Mobile apps account for 70% of time spent on buy email list social mediaJust another reason to always optimize for mobile. Borrowing the vast majority of time spent using social media, mobile devices dictate the user experience.Source: comScore5. People use mobile apps 7 times longer than mobile web browsersThis dominance of apps is not revolutionary.