I was sitting at dinner with a friend I hadn't seen in a long time. He said to me, "Tell me what it is that you do again." I launched in to my standard explanation Email Database of Email Marketing and how we help businesses from around the world build, manage, and profit from their own in-house lists with Email Marketing AutoResponders. He paused a moment.... looked at me... and asked, "So you spam people or what?" I quickly and Email Database successfully resisted the urge to smack him. I took a deep breath and began to explain the very critical distinction between spamming and responsible Email Marketing.
At the end of the conversation, he said, "I think you can Email Database help me with one of my businesses. We've got prospect lists and clients lists that we are not following up with and I bet we're losing money." He's right. He is losing money. He Email Database needs to start using Email Marketing to boost his profits and fast. We'll get him started next week so he can start using Email Marketing to capture those lost revenues. But he's not alone. During that conversation, I realized that there are probably a lot of businesses that equate spamming with real Email Marketing and the two are not the same.
In a nut shell, "spamming" is the sending of ANY Email Database unsolicited commercial email. It doesn't matter if you send an unsolicited ad to a single recipient or millions. No request for your information means you are sending Unsolicited Email Database Commercial EMail (UCE). However, when someone requests your information and they add themselves to your list, you are now practicing responsible Email Marketing. What are some of the benefits of Email Marketing? Email Marketing Reduces Expenses. I was talking with another client over lunch just last week.