For software with relatively small traffic, it does not necessarily cost money to be on the hot search, as long as it has problems frequently enough, such as Jinjiang, Douban, etc. At this time, the official may be too lazy to respond one by one. It is very disappointing that it may collapse after two days after responding today. They just need to watch from the sidelines, and users' ubiquitous complaints will help them maintain their popularity. Generally, few newly launched apps will be exposed through hot searches, because the popularity of hot searches is very short-lived to get a share of the local market, especially in the food field.
Only apps that already have a fixed circle and deep users can go on the hot search from time to time, and the hot search is not a necessary part of the app promotion, it is more like a marketing accessory. It will affect, and there may be concerns about the direction of public opinion to special leads a brand public relations event. Similar incidents are constantly appearing on Xiaohongshu. The sudden intrusion of a large number of male users and offending women are actually the evil consequences that Xiaohongshu has planted. New products often require continuous exposure and promotion. Due to cost considerations, platforms such as Zhihu or Xiaohongshu that are good at planting grass may be more suitable.
Not only the soul but the time nodes of hot searches on many apps are related to the major events faced by the company behind them at that time. As 2021 is coming to an end, in addition to the frequent of Tencent apps due to information security reviews and other reasons, Douban is also a frequent visitor. Only 4 days into December, Douban has been searched 6 times in succession due to negative. It’s not that Douban has not been on the hot search before. Among many mobile phone applications, it should be ranked in the top three (maybe even the first, but this can’t be counted), because the score has become popular A necessary accompanying topic for film and television works, it is difficult to think of a hot search.